Brand Strategy
- Our POV on how security should work
- That the world is dynamic and our dynamic technology addresses that change
- That we’re essential to how our customers and the world works now and in the future
"Beyond" embodies our pioneering role in AI-driven cybersecurity. We go beyond the competition, beyond convention, and beyond customer expectations.
Our new brand essence will drive our culture, customer engagement, product development, and communications, distinguishing us as visionary leaders in AI and cybersecurity.
Beyond Conventional Cyber
Beyond Complexity
Beyond Reactive Measures
Beyond Uncertainty
Beyond Data Silos
Beyond Limits
Beyond Today’s Threat Landscape
AND Beyond AI Hype
we are the human intelligence behind the artificial
a diverse and high-performing team
brought together to ignite innovation
we empower the cyber defenders who keep the world moving
who need an upper hand against
a rapidly changing threat landscape
where traditional cybersecurity just can’t keep up
we’re leading a new era of cybersecurity
enabling you to stay prepared for what’s ahead
leveraging ai that learns from your data,
always adapting and evolving
to stop unknown threats.
with darktrace, you can defend beyond
defend intelligently
defend across silos
defend differently
to make business more resilient -
freeing the world to move forward and work in new ways.
to innovate beyond
to build beyond
tosee beyond
to go beyond
that’s the power of you and darktrace - together, we
defend beyond.
Why this word
DEFEND is our promise, our role in culture, and our proactive approach to cybersecurity. It represents our mission and purpose.
Why this word
BEYOND is our AI-native approach to cybersecurity, our differentiation from the competition, and our commitment to innovation. It represents our vision and position.
How it serves us
It positions Darktrace as a customer champion, enabling the defenders who secure the world, and instilling trust and reliability in our brand.
How it serves us
It challenges us to remain innovative, to lead in AI, to continue to stay ahead of the changing landscape, to go beyond.
Defend Beyond
Why this word
DEFEND is our promise, our role in culture, and our proactive approach to cybersecurity. It represents our mission and purpose.
Our brand platform is the external expression of our Brand’s vision, purpose, and essence. It’s powerful, confident, and memorable. It’s a call-to-action with our customers to defend beyond, to secure what’s next, to protect possibility. It’s a reminder that our AI goes beyond convention to gives defenders an upper hand against the changing threat landscape. It’s a rallying cry for our employees to innovate beyond today while building the essential cybersecurity company.
Defend Beyond is more than a tagline. It’s a mindset that positions Darktrace as a champion of innovation and defender of our future. It will show up in our brand marketing for many years to come, but shouldn’t be over-used. In order to build longterm meaning and equity, we use Defend Beyond intentionally in campaigns and communication.
Our Products
Our Customers
Our People
Protecting innovation.
Championing defenders.
Building beyond.
It will drive our culture and communication for the next 3-5 years and beyond.
