Welcome to the Era of AI
Introducing Darktrace’s global brand campaign
Discover guidelines, assets, messaging, social resources and real
talk on our latest campaign, which connects brand to demand.
talk on our latest campaign, which connects brand to demand.
“Our campaign strategy was developed to reinforce our unique brand position, to differentiate Darktrace in a sea of sameness, and to own the conversation around AI cybersecurity before others do it for us.”
-Jeff Rennacker, VP Brand
In the Era of AI Cybersecurity,
you need to Defend Beyond,
which only Darktrace enables.
you need to Defend Beyond,
which only Darktrace enables.
To do this, our campaign will:
Center our creative in the REAL WORLD.
Deliver our message with REAL TALK.
Break convention to connect with
REAL PEOPLE.
REAL PEOPLE.
In order to establish the
Era of AI Cybersecurity
we need to introduce it, define
it, and own it.
Era of AI Cybersecurity
we need to introduce it, define
it, and own it.
Learn how to extend our campaign to new material
The Era of AI is a three phase campaign
Phase 3:
Threat investigation
Watch our anthemic spots below
Full Anthemic Spot 60 Seconds
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30 Second Cutdown
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15 Second Cutdown
Where the campaign is running
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Share the campaign with your network
Continue to amplify our message to the world by sharing posts from the campaign to your social channels.
Phase 2:
Proactive protection
Watch our anthemic spots below
Full Anthemic Spot 60 Seconds
30 Second Cutdown
15 Second Cutdown
Share the campaign with your network
Continue to amplify our message to the world by sharing posts from the campaign to your social channels.
Where the campaign is running
Phase 1:
Shutting the door
Watch our anthemic spots below
Full Anthemic Spot 60 Seconds
30 Second Cutdown
15 Second Cutdown
Where the campaign is running
Share the campaign with your network
Continue to amplify our message to the world by sharing posts from the campaign to your social channels.
Login to download campaign videos, email signatures, LinkedIn banners, and more or request files from Brand Team
Campaign Guidelines
A brand is...
A point of view
Branding is a strategic point of view not a select set of marketing activities.
A customer value
Branding is central to creating customer value, not just sound bites and images.
A competitive advantage
Branding is a key tool for creating and sustaining competitive advantages.
Engineered
Brand strategies must be engineered into the strategic planning process.
Logic and Emotion
Branding is part science and part art.
-Jeff Rennacker, VP Brand
Learn how to extend our campaign to new material
Campaign guidelines
