Introducing Darktrace’s Global Brand Campaign:
“Welcome to the Era of AI”
Guidelines, assets, messaging, and social resources for Darktrace’s latest
Global Brand to Demand campaign
Global Brand to Demand campaign
“Our campaign strategy was developed to reinforce our unique brand position, to differentiate Darktrace in a sea of sameness, and to own the conversation around AI cybersecurity before others do it for us.”
-Jeff Rennacker, VP Brand
In the Era of AI Cybersecurity,
you need to Defend Beyond,
which only Darktrace enables.
you need to Defend Beyond,
which only Darktrace enables.
To do this, our campaign will:
Center our creative in the REAL WORLD.
Deliver our message with REAL TALK.
Break convention to connect with
REAL PEOPLE.
REAL PEOPLE.
In order to establish the
Era of AI Cybersecurity
we need to introduce it, define
it, and own it.
Era of AI Cybersecurity
we need to introduce it, define
it, and own it.
Watch our second anthemic spot 'Protect your priceless data'
Full Anthemic Spot :60 Seconds
:30 Second Cutdown
:15 Second Cutdown
Where the campaign is running
Connected TV
Dynamic and immersive
pre and mid-roll video with the potential to deliver targeted and impactful messaging. Typical length 5-15 seconds. Align targeting with demand motions.
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In Feed
Short, attention-grabbing static and video ads optimized for LinkedIn & YouTube. Reach audiences at scale to build frequency and recall. Align targeting with demand motions.
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Premium
Activating high impact custom formats across
a selection of
premium partners.
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Campaign resources and social assets
Help amplify our message to the world by sharing posts from the campaign to your social channels. Check back often, as we will be releasing new social assets daily as they go live on our corporate profile.
Welcome to the Era of AI cybersecurity. Darktrace learns from your data to defend across domains, finding threats up to 30x faster.
Welcome to the Era of AI cybersecurity. Darktrace AI learns from your unique data to recognize and stop impostor threats like phishing email attacks.
Full Anthemic Ad
15 Second Cutdown
Imposter Attacks Static Ad
Shut the Door Static Ad
Protect your priceless data
Login to download campaign videos, email signatures, LinkedIn banners, and more or request files from Brand Team
Campaign Guidelines
Visual and verbal guidelines, messaging architecture and
more
more
A brand is...
A point of view
Branding is a strategic point of view not a select set of marketing activities.
A customer value
Branding is central to creating customer value, not just sound bites and images.
A competitive advantage
Branding is a key tool for creating and sustaining competitive advantages.
Engineered
Brand strategies must be engineered into the strategic planning process.
Logic and Emotion
Branding is part science and part art.
-Jeff Rennacker, VP Brand
