Typography
Darktrace’s new corporate typeface, guidelines and usage
Primary Typeface
To align with our branding elements , we are introducing FK Grotesk as our brand’s primary typeface, which will help maintain a sense of innovation and high functionality to our materials.
FK Grotesk Regular
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The regular weight should be used in the vast majority of applications,
FK Grotesk Light
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FK Grotesk Medium
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This font is only licensed for Darktrace Employees,
if shared externally, an additional license must be purchased by the agency or vendor.
Secondary Typeface
Additionally, we expand our typeface to “FK Grotesk Mono”, the monotype weight, to communicate supporting messaging such as CTAs, Eyebrows, Running Headers and text related to code. This font is used for technical additions.
FK Grotesk Regular
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The font should always be applied with the regular weight and is regularly seen next to our brand element ‘The Pixel’.
Type in use
Beneath are examples of how to use the type across our ecosystem.
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Alternative
Typefaces
There are two fallback options in the event that someone does not have access to our brand font, FK Grotesk.
Primary Fallback
Manrope, a free font from Google Fonts, is available here for download. It retains several characteristics of our brand font but should only be utilized when FK Grotesk isn't feasible. Greek and Cyrillic versions of Manrope are also available.
Manrope
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System Fallback
Arial is a font included in most desktop OS systems. It is an acceptable solution when neither FK Grotesk or Manrope are available. This is the standard font for sales decks and content which is likely to be edited by different teams.
Arial
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System Fallback
Arial is a font included in most desktop OS systems. It is an acceptable solution when neither FK Grotesk or Manrope are available. This is the standard font for sales decks and content which is likely to be edited by different teams.
Arial
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Alternative Languages
For effective global communication, it's crucial to adapt our headlines and body copy to appropriate languages.
Noto Sans is a free multilingual font from Google Fonts that supports multiple languages. Download available here.
Noto Sans is a free multilingual font from Google Fonts that supports multiple languages. Download available here.
データ
Noto Sans JP (Japanese)
سحاب
Suisse Int’l Arabic
安全
Noto Sans SP (Simplified Chinese)
Typography Guidelines
Layout Elements
01
Rulers provide structure; line stroke is 1pt but can increase for larger compositions.
02
Eyebrow adds context; may include Pixel bullet point.
03
Headline previews content; above 40 pts with -4% Letter Spacing, 100% Line height.
04
Body Copy delivers main content; 12-20 pts, -2% Letter Spacing, 120% Line height.
05
Links as buttons or quick links with arrow icon; 12-20 pts.
06
Tags for categorization in infographics or UI.
07
Logo anchors compositions at top or bottom.
Rulers provide structure; line stroke is 1pt but can increase for larger compositions.
02
Eyebrow adds context; may include Pixel bullet point.
03
Headline previews content; above 40 pts with -4% Letter Spacing, 100% Line height.
04
Body Copy delivers main content; 12-20 pts, -2% Letter Spacing, 120% Line height.
05
Links as buttons or quick links with arrow icon; 12-20 pts.
06
Tags for categorization in infographics or UI.
07
Logo anchors compositions at top or bottom.
Grids
For vertical layouts, employ 8 columns with 20 pts margins and 15 pts gutters. For horizontal layouts, utilize 4 columns with the same margins and gutters.
Layout Example
