Darktrace Swag Guidelines
The Do’s and Dont’s in selecting the right
merchandise and branding Darktrace swag.
merchandise and branding Darktrace swag.
Swag is more than merch
It’s a living extension of the Darktrace brand. Every hoodie, mug, or hat creates ambassadors, sparks conversations, and builds pride. Great swag turns your brand from something people know into something they live.
Quality Swag Starts with Brand
When Creating Swag, Darktrace only selects respected, high-quality brands. This reinforces Darktrace’s position as an industry leader and ensures our brand is associated with innovation, trust, and top-tier performance at every touchpoint. Below you will find a list of some of these trusted brand names. Check back often for new approved brands.
Travis Mathews
Allmade
Timbuk Tu
Richardson
New Era
District
Nike
Vuori
Peter Millure
Yeti
Stanley
Apple
Levelwear
Adidas
Bose
Titleist
Patagonia
On Running
OGIO
Uggs
First Impressions are everything
The Darktrace logo is more than a mark—it’s our identity. Applied the right way on swag, it carries our brand into the world with impact, consistency, and recognition. Its size, color, positioning and treatment all contribute to how we leave a lasting impression.
Please see below for logo requirements.
Please see below for logo requirements.
Black
On light color swag material we feature our main black logo.
White
On darker color swag material we feature our main white logo.
Orange on Dark
For an alternate option on darker color swag material we can feature our main orange logo.
Orange on Light
For an alternate option on lighter color swag material we can feature our main orange logo.
Sizing
The Darktrace logo should always be clearly visible and should meet the key minimum sizing, especially in embroidery to ensure legibility and impact.
Minimum sizing for print embroidery are 3” or 7.6cm
Minimum sizing for print appliqué ranges from .50” to 1.5” or 1.27cm to 3.81cm
Placement
If done right, placement of our brand should strike a fine balance of legibility, impact and sophistication.
The full Darktrace logo should always be clearly visible, legible and placed in a prominent position. Always default to the full Darktrace logo, any use of the Darktrace D must be approved by the Brand Team.
Logo should be positioned on the middle or top left of the breast, centered on the chest, below the back collar or horizontally placed on the left or right sleeve.
Do not position logo running down the arm, around the stomach or in areas that will distort, wrinkle or obstruct the Darktrace brand. See below for locations.
Do not oversize or undersize for the appliqué. Keep it relative to size and scale of the appliqué.
Swag Colors
Garments and Swag should follow our primary brand color palette; Black, Orange, White, Grey or “Gradient Glow.” Our Secondary color palette can be used at Brand Team’s discretion. Please reach out for guidance.
Safe Zones
Darktrace Swag in circulation
Darktrace is consistently creating and distributing new swag on a regular basis. Please take a look at the examples that are currently in circulation to help inspire your next project. Check back often for updates.
Custom Swag Designs
Poor garment or print quality
Ensure all brands being used for swag are up to our quality standards, preferably selected from the list above. Always request printed proofs when possible before printing to avoid pixelated, blurry or poor print quality. When in doubt, please reach out to the Brand Team.
Illegible or poor resolution
Check with your print vendor on what file
types are required. Use highest possible pixel count and request proofs before print jobs to ensure quality. Request physical proofs whenever possible.
Broken or incorrect graphics
To ensure that graphics meet brand consistency and quality standard please do
not alter files. Do not skew, contort or modify without the right file types or guidance from the brand team.
Always adhere to brand system
Ensure all swag, color, and brand guidelines
are adhered to when producing Darktrace swag. It is imperative that every brand touchpoint is consistent, upholds the upmost quality and delivers and exceptional experience.
Swag Dont’s
Any net new custom designs outside of the examples above should be produced in collaboration with the brand team to ensure consistency and quality standards are upheld.
