Defenders Campaign
It’s time.
It’s time to make them feel celebrated and protected by the best AI-native cybersecurity platform available — because that’s what
they deserve.
They deserve a bigger spotlight for keeping the lights on.
They deserve blockbuster movies for stopping threats before they become a breach.
And they should be championed for protecting our digital world.
It’s time for Darktrace to give defenders the recognition they deserve, and celebrate all they do by providing the tools they need to stay a step ahead.
Let’s go beyond for defenders.
Defenders need visible validation. Their work is often unnoticed and under-appreciated.
Darktrace is the cybersecurity platform defenders need to detect, respond, and stay ahead of novel threats.
Darktrace is the cybersecurity
defenders deserve,
and the one they need
to Defend Beyond.
The world needs defenders. Defenders need Darktrace.
The world needs Defenders. Defenders need Darktrace.
Aligning our creative with a cultural icon who stands for defenders
Clark Gregg is the defender's defender:
DEFENDER’S DEFENDER PERSONA
Clark Gregg’s role is to bring attention to unrecognized heroes. He celebrates them with trusted energy that resonates with CISOs navigating high-stakes decisions. He feels like someone who’s seen it all and can calmly take charge with confidence, clarity, and his signature wit.
VOICE & ASSOCIATION
Trustworthy. Intelligent. Grounded. Clear. Composed speaker with a calm authority.
IMAGE
Clean public image, no controversies. Widely respected and considered low-risk. It’s important to note that even though Clark is recognized from Marvel we should not associate him with 'Marvel or fictional superheroes' in any of our creative.
Learn how to extend our campaign to new material
Restricted use of celebrity
Clark Gregg's likeness, image and campaign structure are not to be reproduced, distributed or reinterpreted without the explicit direction and guidance from the VP of Brand, Jeff Rennacker via brand@darktrace.com
Thank you for your consideration, we are under legal obligation to maintain our contractual agreements.
Full Spot
Cloud Campaign
Full Anthemic Spot 30 Seconds
15 Second cutdown A
15 Second cutdown B
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Continue to amplify our message to the world by sharing posts from the campaign to your social channels.
